Anonymous Sources
By Rusty Turner, Editor
The Morning News
Twice within the last month, stories reported by Arkansas media outlets citing “anonymous” or “unnamed” sources have proved to be just flat-out wrong. One outlet reported in early December that Tommy Tuberville of Auburn had agreed to become Arkansas' football coach. The other, reported out of Central Arkansas, said that a sports agent had arranged the purchase of a car for Darren McFadden, jeopardizing his eligibility to play in the Cotton Bowl.
The parties involved denied the stories immediately and both turned out to be false. But they both were picked up and disseminated by other news outlets.
High profile blunders like these always focus attention on the controversial practice of basing news reports on “unnamed” sources. Such a source can be a useful tool in the tradecraft of news reporting. But the practice can also lead to disaster, hanging a news agency that gets burned out to dry and damaging its credibility.
Each newsroom must make its own decisions about the appropriate way to use an unnamed source. At The Morning News, there are numerous guidelines in place to help editors decide when to use, and more importantly, when not to use, a source who doesn't want his name associated with his information.
We claim no moral superiority over news organizations with different or less exacting standards. But we do want to explain what we do to our readers, so that they will know what they're getting when we use a source we've promised not to identify.
We should clarify that none of the sources we use are “anonymous.” That is, when we cite a source in a story without a name, editors at The Morning News know exactly who he is. We don't report anything from people we can't identify and judge their credibility.
We may get a tip about something from someone we don't know. But that tip won't get into print without verification. Most anonymous tips never see the light of day, either because they're wrong or they can't be corroborated. Oh, we always check them out. But few produce stories.
What we're really talking about are sources we know who ask that their names not be used in print. This is a request that we rarely grant. We want our readers to have as much information as possible about the news we report. That includes the identity of people providing us with information.
If, however, we deem the information important and credible, we may grant such a request, under the following conditions:
First, a reporter must reveal to the editor or managing editor the identity of the source requesting that his or her name not be used. That way, more than one person can evaluate the source's credibility and establish whether the source has access to the information provided.
Second, there must be a valid reason for the request. For example, revealing the source's identity may adversely impact his or her employment or family. In some cases, crime or abuse victims we interview are not identified to protect their privacy.
Third, the source must have first-hand knowledge of the information he provides. We don't want to know what the source's brother-in-law heard or saw. We want to know what the source heard or saw.
Fourth, the information needs to be verified by at least one other source.
Finally, protecting someone's identity is the only way to get the information we're reporting.
Understand that, while we're confident these standards guide us to the right decisions about our reporting, nothing is perfect. Mistakes can still occur, and circumstances can change quickly. If we have doubts about the credibility of our information, we won't use it.
We've been late on some stories because of these standards. But we've never been wrong because of them. If we're wrong, it's the information that's bad, not the process.
We want our readers to know that on one of those rare occasions they see The Morning News cite an unnamed source, we've taken a number of steps to insure that what we're reporting is the truth.